The Doctors – Social Media Policy (2025)
Social Media Policy
Introduction
This policy provides guidance for members of the practice on using social media internally and externally. The policy helps identify and mitigate risks associated with social media use.
Definition
For the purposes of this policy, ‘social media’ is online social networks used to disseminate information through online interaction.
Purpose
Regardless of whether social media is used for business-related activity or for personal reasons, the following policy requirements apply to all GPs and practice staff of The Doctors at Lavington and Thurgoona. GPs and practice staff are legally responsible for their online activities, and if found to be in breach of this policy appropriate action will be taken, with serious breaches resulting in employment termination.
Use of practice social media accounts
The practice will appoint a staff member as a social media officer (see bottom of page) responsible for managing and monitoring the practice’s social media accounts. All posts on the practice’s social media website must be approved by this staff member. The practice reserves the right to remove any content at its own discretion.
Staff conduct on social media
When using the practice’s social media, practice staff will not:
- post any material that
- is unlawful, threatening, defamatory, pornographic, inflammatory, menacing or offensive
- infringes or breaches another person’s rights (including intellectual property rights) or privacy, or misuses the practices or another person’s confidential information (e.g. do not submit confidential information relating to our patients, personal information of staff, or information concerning the practice’s business operations that have not been made public)
- is materially damaging or could be materially damaging to the practice’s reputation or image, or another individual
- is in breach of any of the practice’s policies or procedures
- use social media to send unsolicited commercial electronic messages, or solicit other users to buy or sell products or services or donate money
- impersonate another person or entity (e.g. by pretending to be someone else or another practice employee or other participant when you submit a contribution to social media) or by using another’s registration identifier without permission
- tamper with, hinder the operation of, or make unauthorised changes to the social media sites
- knowingly transmit any virus or other disabling feature to or via the practice’s social media account, or use in any email to a third party, or the social media site
- attempt to do or permit another person to do any of these things
- claim or imply that you are speaking on the practice’s behalf, unless you are authorised to do so
- disclose any information that is confidential or proprietary to the practice, or to any third party that has disclosed information to the practice
- be defamatory, harassing or in violation of any other applicable law
- include confidential or copyrighted information (e.g. music, videos, text belonging to third parties)
- violate any other applicable policy of the practice.
Monitoring social media sites
The practice’s social media channels are part of our customer service and should be monitored and dealt with regularly. The practice will attempt to update their social media channels once a week and at times more frequent when apparent news is relevant.
Should a complaint be received through a social media channel the practice will endeavour to address this complaint within 24-48 hours and have a resolution with 7 days.
Testimonials
The practice complies with AHPRA national law and takes reasonable steps to remove testimonials that advertise their health services (which may include comments about the practitioners themselves). The practice is not responsible for removing (or trying to have removed) unsolicited testimonials published on a third-party website or in social media accounts over which they do not have control.
Personal social media use
Staff are free to personally engage in social media outside of work hours, as long as their actions do not have the potential to bring the practice into disrepute. Employees may not represent personal views expressed as those of this practice.
Any social media posts by staff on their personal social media platforms must not reveal confidential information about the practice or a person who uses the practice (eg staff should not post information relating to patients or other staff, or information concerning the practice’s business operations that have not been made public).
Staff should respect copyright, privacy, fair use, financial disclosure and other applicable laws when publishing on social media platforms.
Policy review statement
This policy is current as at: 27/2/25
Social media officer at review date: Anna Duck
The social media policy is regularly reviewed to ensure compliance with current obligations.
If any changes are made:
- They will be reflected on the website.
- Significant changes may be communicated directly to patients via email or other means.
Please check the policy periodically for updates. If you have any questions, feel free to contact us.
